A scaled, profitable direct-to-consumer wellness brand with a nine-figure-adjacent category runway… and the margins to prove it. The brand sells premium self-care products through its own storefront, Amazon, and 400+ wholesale doors, generating $4.6M in revenue with 18% TTM EBITDA.
Business Overview
Built on a proprietary formulation and a defensible moat of brand equity — the business grew 34% year-over-year while deliberately reducing ad spend. Owned-channel revenue (email, SMS, subscriptions) now accounts for 38% of sales, giving a new owner recurring cash flow with predictable unit economics.
Highlights
- Subscription program: 21% of revenue with 89% monthly retention
- Fully outsourced 3PL operations — asset-light, no warehouse, no staff burden
- Clean trademark, formulations, and regulatory compliance documentation
- Ample whitespace: international expansion (UK/EU) and two licensed product lines unpursued
What’s Included
Brand IP, trademarks, supplier agreements, customer file of 210,000+ (with consent), content library, and social channels. Physical inventory transfers at cost. The owner will support a 90-day handover at no additional cost.
Confidential buyer materials, including channel-level P&Ls, are provided under NDA to qualified acquirers.